Transformation Coaching

Moving to the Product Model can spark game-changing innovation—but it requires navigating significant change. If you haven’t done it before, it’s easy to stumble. Our coaching guides you through each phase, including:

• Founder Mode & Product Sense: Immerse leaders in real customer insights, creating an inspiring, well-informed product vision.

• Outcome-Driven Strategy: Go beyond feature checklists by focusing on clear, impactful goals informed by data and customer feedback.

• Product Culture: Foster principles over rigid processes, trust over control, and continuous learning as the backbone of innovation.

• Discovery & Delivery Excellence: Accelerate experimentation, adopt small, frequent releases, and use robust instrumentation to validate and refine solutions quickly.

• Talent Development & Ownership: Coach leaders to encourage diverse perspectives, provide honest feedback, and empower PMs to act as owners—not order-takers.

• Scaling the Product Model: Align structures, processes, and relationships to sustain the Product Operating Model for long-term innovation.

• Stakeholder Alignment: Turn every functional area—from your Board to Sales, Service, Finance, and Legal—into champions of your product vision.

And more.

Our head coach, Thomas Fredell, brings over 25 years of experience as a CPO, CTO, and CPTO. He has successfully guided multiple organizations through product transformations—fueling unicorn-level growth and orchestrating successful exits. Thomas has built teams from scratch, secured full support from the Board of Directors and functional leaders, and mentored hundreds of product professionals.

Ready to make your transformation a reality? Schedule a consultation to see how we can help you unlock your company’s full potential.